Why You Should Rethink Your Digital Strategy "We need to boost our social media presence!" As a consultant, I hear this refrain constantly. But here's the truth: it's time to rethink your entire digital strategy, not just follow the crowd. Recent data shows social media investments dropping from 17% of marketing budgets in 2023 to just 11% in 2024. Smart marketers are responding to changing realities. While you're competing for attention in crowded feeds, your competitors mig

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